Bristol Who’s Who Recognizes Celia Carrillo Castillo
Celia Carillo Castillo is the Marketing Director for Live Nation, ticketing and event global leader for the music industry. With over 20 years of experience in marketing, Celia has been in her current role for over 3 years and is an exemplification of the strategy, vision and creativity suited to the role. She has worked with top artists that include One Direction, Madonna, U2 and Coldplay, among others, and is responsible for the marketing team and communication strategy behind all of LiveNation’s endeavors across Europe.
Utilizing her vast knowledge of the music industry, Celia is able to determine the needs of consumers and implements research-based test marketing test methods to analyze the social networking and other outreach platforms impact. Working in partnership with multiple brands and developing comprehensive tour strategy and branding, Celia works closely with Google, YouTube, Twitter, Facebook and Spotify to create integrated and effective campaigns for each of her artists. She also serves as a venue liaison, ensuring that all phases on the marketing campaigns unfold successfully on location.
Prior to joining LiveNation, Celia served as the Vice President of Global Marketing UK for EMI, where she helped developed emerging UK artists and drive them toward a global market. She earned a bachelor’s degree in Literature from the Instituto Juan Sebastian Elcano, Cartagena, and completed 3 graduate courses in Civil, Political and International Law from the Universidad de Murcia. Celia is also responsible for the marketing program of the live music Master of the European University in Madrid, and she teaches Marketing for Live Music and the Music Industry Master’s program at Carlos III Public University in Madrid.
Celia attributes her success in the industry to her lifelong love of music and dedicated work ethic. In the next 5 years, she plans to coach and mentor young women in the music business, encouraging them in the fields of marketing and production. Currently, she serves as a speaker for women empowerment in Music, and HERoes program at Berklee University in Valencia. She hopes to change the unequal representation of women in the industry by educating young women and sharing stories of her success with them. Celia also plans to further her international career by continuing to adapt to changing trends in the industry, and looks forward to new challenges that will come her way.
Bristol Who’s Who Member Celia Carrillo Castillo can be found on the Who’s Who Directory, where she is looking forward to networking with you.
